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The Agurban E-Zine Issue 88 Jul 27, 2006 Hi ! Boomtown Institute's International Collaboration I am a long-time reader of Agurban, and run a regional network of ED professionals here in Australia. Last month I was addressing a local government conference in Tasmania (home of Errol Flynn, Princess Mary of Denmark and the Tassie Devil). My core message was that regions should think about a 'positioning strategy' - just as businesses do - and the creation of a strategic architecture that helps firms capture or create business opportunities. This architecture is a unique combination of physical infrastructure, technologies, core competencies and human capital that can take advantage of a business or trade opportunity. Well, I got to thinking that Tasmania is a nice compact region, with an excellent brand and credentials in environmental management, a former track record in manufacturing, and the need for value-adding niche industries. I posed the question - could Tasmania develop a strong adventure and leisure industries agenda? Let me explain. There are three major adventure chains in Australia - Paddy Palin, Khatmandu and Mountain Designs. Three years ago, I browsed around the latter's Launceston (Tasmania) outlet and asked the manager if there were any Tasmanian products in stock - he could only point to packets of beef jerky. But the shelves were full of high value, foreign and interstate product lines:
The prevailing view seems to be that Tasmania, and indeed Australia, cannot compete against cheap imports in these industries. Well I don't buy that, and it hasn't stopped parts of USA and NZ developing a strong presence in adventure products. Indeed, I was in Billings Montana recently where they too are keen to leverage off their mystique and frontier image, and thereby build economic capacity in the 'adventure' industry. Rod's Call For Assistance Look forward to hearing (from) you folks. Keep up the great work, Jack! Rod Brown (The Cockatoo Group), *Send your experiences or stories to mbeeler@boomtowninstitute.com or directly to Rod at apd@orac.net.au. Jack Schultz is the CEO of Boomtown Institute and Agracel Inc., an industrial development firm majoring in rural America, author of Boomtown USA, and speaker. Boomtown Institute serves as an economic development mentor to communities across the United States, leading communities to realize their full potential. Visit the Boomtown Institute website at www.boomtowninstitute.com Keep up with Jack as he tours the country on his blog! To learn more about Agracel visit www.agracel.comTo send comments or suggestions regarding The Agurban click here. For all reprint requests click here. To remove yourself from this mailing list, click here. |