Cabela's, known as the World's Foremost Outfitter of hunting, fishing and outdoor gear, recently celebrated their 45th Anniversary in business. We wrote about Dick Cabela and his family in Boomtown USA-The 7 ½ Keys to Big Success in Small Towns, in our chapter on Key #5: Encourage an Entrepreneurial Spirit.
Dick Cabela began the company at his kitchen table in 1962 in the remote
west central community of Chappell, NE. The company began to grow, and
today is headquartered in Sidney, NE (population 6,282) in a 240,000
SF facility, just 27 miles west of Chappell. In addition, Cabela's operates
three distribution facilities, three customer relations offices, a returns
facility, and a bank that provides services exclusively for Cabela's
Visa cardholders. Cabela's also has an email newsletter, a magazine,
a television show and an outdoor outfitters consulting agency, Cabela's
Outdoor Adventures.
In addition, Cabela's produces 76 different catalogs each year, sending
them to all 50 states and 120 countries. More than 120 million catalogs
are mailed each year with demand continuing to grow.
Cabela's is a true entrepreneurial success story. From a kitchen-table
based mail order business, it has expanded to become one of the premier
retailers of outdoor gear. All one needs to do to see the vision and
entrepreneurial spirit of its founders is visit one of their 19 stores
(with 12 more scheduled to open soon). You will want to go back time
and time again!
To learn more, visit www.cabelas.com .