branding
Branding... A vehicle to distinguish a product, a company or a person (or community or region!) from the crowd. It sets your community apart by giving the region, state or even the nation notice of what it's about and what it offers. A brand is a towns calling card - it can put a town on the map and keep it there for the whole world to see. One final thought - if you're not working to promote a positive brand, any brand may have been inadvertently attached to your town. A negative brand works the same way (and potentially more aggressively because bad news always travels faster than good!); it can put your town on the map and keep it there for the entire world to see as a place to avoid. (An exerpt from ABC Volume One: Enriching Your Community One Letter at a Time.)  

Build Your Brand Package

Marketing Services Design Portfolio

Branding Services Information Sheet

Film Documentaries

For more information about
Marketing Services, the Build Your Brand Package, or additional Design Services contact Coleen Phillips at Boomtown Institute.