Making Buy Local Work in Small Towns
One of my favorite small town writers is Becky McCray. Becky is an entrepreneur and rancher in the town of Enid, Oklahoma. She writes about small business and rural issues, based on her own successes and failures.
Recently Becky created a step by step guide to starting a shop local campaign in a small town. It includes solid research that shows whether buy local campaigns actually work. Becky goes through seven steps to building a truly effective campaign, including Get Some Help; Pick a Theme; Promote Your Most Powerful Benefits; Create Just the Right Promotional Materials; Kick Off with Events and Media Coverage; Measure Success; and Multiply Your Shop Local Campaign. Also included is a sample list of 10 reasons to shop local.
I would encourage all small town chambers of commerce or merchant associations to order this guide. It will point you in the right direction to making buy local work in your small town!
To order, visit Shop Local Campaigns for Small Towns.